A user perspective for sustainable journey planning
Sort your route suggestions or vehicle combinations according to CO2 emission.
If you are not using your ticket, send it to your best friend, your grandma or a random person.
You need 20 minutes to your favourite burger shop, but you don't know if it is still open? The app gives you information about your destination, such as opening hours or phone number.
You wait longingly for your loved ones and would like to watch precisely when you can finally hold them in your arms? No problem with the live tracking function of the means of transport.
Are you training for a triathlon and want to ride a bike? You can create personalized filters of your preferences.
The app shows you all possible means of transport in your area on the map.
Multi-modal travellers will have an improved and direct travel experience increasing the overall satisfaction of a public transport network. The exact added value will be determined during several MaaS Pilot projects. Car owners have the perspective of no longer needing to take care of their car: They instead use the service that is provided to them, with more flexibility and less hassle.
Cities development plans are striving for more sustainable transport, also Malmö Stad is striving for sustainable mobility: “Walking, cycling and public transport are the first choice for all who work, live or visit in Malmö. These travel choices, together with efficient and environmentally friendly freight and car traffic, are the basis of the transport system in our dense and sustainable city - a transport system designed for the city, and its people.” A MaaS platform can help reach these goals.
By increasing the service for multi-modal travellers and attracting new user groups, public transport authorities have the opportunity to gain additional users. A public transport Authority can also take up the role of MaaS operator; one example of this is Jelbi in Berlin, Germany. Another approach for public transport authorities is to create a digital environment and therefore allowing other parties to develop the MaaS platform. This way, a transport provider can focus on their core competence; creating public transport.
Depending on the structure of a MaaS environment, several MaaS platform providers can create the actual application and therefore serve as the interface between transport providers and users. The MaaS platform provider can be the public transport authority, but it can also be provided by a private party that can sell local transport providers’ services.
The primary advantage for users is the integration of different mobility options into one app, allowing users to compare their possibilities easily and quickly.
In the case of Malmö, for example, the current situation is as follows. If you want to use the bike from Malmö by Bike, you must either enter a customer number and code at the bike station or you hold a chip card against it to get access to a bike. If you want to take the bus or train afterwards, you can either buy a paper ticket or a digital ticket on Skånetrafiken app. Also, the e-scooters in Malmö need specific apps. Here you can already see that the user needs several different accesses and apps. In the case of MaaS, these could be bundled into one and thus make it easier to use the means of transport and the associated payment.
Other features, such as a subscription plan to buy-off one's mobility needs, could be another added value for customers. Extensive testing with large scale pilots such as Whim and Jelbi will develop the additional added value for customers.
A user-centric approach is a critical success factor for MaaS. An often-used strategy in the pilot projects is to attract early adopters to test features and later on develop a MaaS environment for a broader user group. These early adopters are usually inhabitants that already have a multi-modal lifestyle, are confident using mobile applications and have access to online payment methods. This method is possible, because the MaaS product will not replace existing ticketing and information infrastructure, but rather complement.
To test the first impression of a MaaS product in Malmö, an online survey was carried out, targeted at the early adapters. To reach this group, the survey was published in several Facebook groups with the request to participate. These groups are (international) students, inhabitants, ex-pats and commuters in Malmö. Due to the medium used, but also because we are students ourselves, there is an oversupply to the group of students (72.2%). 20.4% of respondents are employed full-time, 5.6% are employed part-time, and one person is retired or other non-working.
The goal of the survey was to find out how users in Malmö are currently travelling, and if they are likely to adopt a MaaS application. The outcome was that most respondents used several transport providers and also had several apps. A MaaS infrastructure could, therefore, be of benefit. The full results can be accessed by clicking on the link.
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That means it’s awesome. You can say what you want, but Malmö is the future.